Most People Think Of Pain As Resulting From Physical Injury Or Disease,but Psychological Factors Play A Huge Role In Pain Perception. Pain Is Intimately Tied To Brain Functions That Govern Behaviour And Decision Making, Including Expectation, Attention And Learning. Pain Makes One Feel Tired; It Is Mentally Draining, Making One More Irritable, Emotional And Unable To Remain Positive. It Is Hardly Surprising That As A Result, Things Can Rapidly Spiral Out Of Control. After All, If A Person Goes From Being Energetic, Fun-loving And Happy, To Being Edgy, Withdrawn And Lethargic Because Of The Pain, It Is Inevitable That Very Quickly Family & Social Relationships Begin To Change. An Employer Or Colleague Who Sees A Promising Employee Beginning To Look Tired, Stressed And Tearful, May Quickly Change Their Opinion About That Person’s Abilities To Cope. A Definition Of Pain Pain Is Not Easy To Define. In 1979, The International Association For The Study Of Pain(iasp) Published Its First Working Definition Of Pain: “an Unpleasant Sensory And Emotional Experience Associated With Actual Or Potential Tissue Damage, Or Described In Terms Of Such Damage.” This Definition Emphasizes Not Just The Sensory Nature Of Pain And Its Relation To Tissue Injury, But Also Its Unpleasant Emotional Component And The Fact That It Can Be Felt Just The Same Without An Obvious Cause. The Definition’s Significance Is Exemplified By Pain Lasting Beyond The Point Of Tissue Repair (spinal Cord Injuries) Or Appear Without Tissue Damage (migraines) Or Be Felt By Stimuli That Do Not Normally Evoke Pain, Like Lightly Touching The Skin (post Herpetic Neuralgia). So There Is Much More To Pain Than A Simple Sensory Process. Psychogenic Pain Psychogenic Pain, Also Called Psychalgia Or Somatoform Pain Is Pain Caused, Increased, Or Prolonged By Mental, Emotional, Or Behavioral Factors. Headache, Back Pain, And Stomach Pain Are Sometimes Diagnosed As Psychogenic. Sufferers Are Often Stigmatized, Because Both Medical Professionals And The General Public Tend To Think That Pain From A Psychological Source Is Not “real”. However, Specialists Consider That It Is No Less Actual Or Hurtful Than Pain From Any Other Source. “the Term ‘psychogenic’ Assumes That Medical Diagnosis Is So Perfect That All Organic Causes Of Pain Can Be Detected; Regrettably, We Are Far From Such Infallibility… All Too Often, The Diagnosis Of Neurosis As The Cause Of Pain Hides Our Ignorance Of Many Aspects Of Pain Medicine.” Ronald Melzack, 1996. Why Visit A Psychologist For Pain? One Might Wonder “why Consult A Psychologist If I Have Pain? Are You Telling That The Pain Is All In My Brain?” In One Word, No! Pain Is Seldom, If Ever Exclusively Psychologically Caused. However, The Mind And The Body Are Tied Together In Physiological & Philosophical Terms, And The Mind Can Either Be Of Incredible Help In Healing Or Can Be An Overwhelming Obstacle. Consulting A Psychologist Certainly Does Not State That The Pain Is All In The Person’s Brain, As Unfortunately Some Clients Have Been Advised By Physicians Unable To Establish The Physical Basis Of The Pain. How Can Psychology Help? Psychology May Reverse Some Of The Impact Of The Pain Giving People A Greater Sense Of Control, Reducing Anxiety, Whilst Improving Memory, Concentration And Self-esteem. The Aim Is To Help People Work Out How To Live Their Life As Normally And In The Most Satisfying Way Possible, Despite The Pain. The Psychologist Will Not Tell How To Live One’s Life- After All You Are The Best Expert On How To Be Yourself. Our Role Is To Help One Explore And Discover What Things In Life Are Important And Meaningful, And What Factors Past And Present Stand In The Way Of Regaining Control Of His Or Her Life. Psychologists Assess And Treat Individuals Coping With Chronic Pain. Assessment Often Involves Examination Of Coping Skills And Looking For The Presence Of Depression, Post-traumaticstress And Other Disorders Which Can Occur In Chronic Pain And Traumatic Injuries. Psychologists Employ Treatment Strategies Such As Muscle Relaxation And Cognitive-behavioural Approach To Help Manage Pain And Improve Functioning. Chronic Pain Causes Disruption Of Self-esteem, Occupational & Family Roles. Stress Reactions And Pain Cause The Mind & Body To Become Aroused And Ready For Action. Increased Emotional And Physical Tension Accompany This State Which May Become Chronic, Resulting In Further Increased Pain, Reduction Of Function And Increased Risk Of Anxiety & Depression. Chronic Pain Sufferers May Find It Difficult To Focus On Things Other Than Their Pain, And Lose Access To The Satisfying Things They Previously Enjoyed. Others May Find It Difficult To Reduce Their Expectations And May Overdo Activities Resulting In Further Injuries Or A Cycle Of Overwork And Disability. Relaxation Therapy Along With Cognitive Behaviour Therapy Is Our First Line Of Treatment, Along With Medical Interventions. It Is Customized To One’s Individual Needs, And May Include: Relaxation Training Cognitive Restructuring Stress Management Sleep Hygiene Activity Pacing Coping Strategies & Assertiveness Training The Psychological Interventions Which We Provide At Axon Pain Management Are Highly Effective In Reducing Pain, Disability And Distress, With A Positive Impact On Your Quality Of Life. About The Author: Dr Johnsey Thomas Is A Registered Practitioner Of Clinical Health Psychology In Hyderabad – India, Associated With Axon Pain Management. He Deals With A Wide Range Of Problem Areas, With A Passion For Working With People Suffering From Pain. He Mentions Chronic Pain As One Of The Most Demanding Problem People Come Across With, Which Can Devastate Lives In Terms Of Work, Activities And Relationships

Practicing Medicine In The Private Sector Is A Very Tough Proposition. It’s Not Enough To Be A Very Good Doctor. You Should Be Known To Be A Very Good Doctor. It’s Not Enough To Provide All The Latest Treatment Options And Services. Everyone Should Know (or Be Able To Find Out Easily) All The Services Provided At Your Clinic/ Hospital.traditional Healthcare Communication Meant Word-of-mouth Publicitytraditionally, Physicians And Medical Practices Have Relied On Word-of-mouth Publicity To Establish Themselves. A Patient Who Has Undergone An Event-free Angiography At The Local Cardiac Care Center Would Then Tell Five Others About His/her Wonderful Experience. So Now Five More People Know About The Latest Angiography Services At That Cardiac Center. Hopefully, This Positive Review Continues In A Geometric Progression As More And More People Visit The Medical Center. But Is That Enough? What About The High Tech Cardiac Catheterization And Latest Stenting Services Also Available At That Center? There Would Be Hundreds Of Bits Of Positive Details About Your Hospital Most Patients Don’t Even Get To Know Of. Hoping That All Visitors To A Medical Center Realize All Its Plus Points And Then Remember To Pass These Plus Points To Others Is So Optimistic, It’s Foolish. Thus Word-of-mouth Publicity Serves A Very Limited Role In Evangelizing Any Healthcare Services.challenges In Healthcare Communicationmedical Practices Can No Longer Rely Only On Word-of-mouth To Inform The World About Their Existence. But They Also Face A Big Handicap. They Need To Make Themselves And Their Quality Services Known Without Resorting To Overt Advertising. Clinics And Smaller Hospitals Face A Specially Forbidding Challenge In Breaking Through This Glass Ceiling Of ‘perceived Quality’. Sheer Size Has Allowed Larger Hospitals To Carry An Aura Of Quality, Irrespective Of The Services They Provide. In Contrast, Many Clinics Which Provide Top-of-the-line Services Are Just Not Accorded Due Respect Or Simply Remain Unknown.medical Websites In Healthcare Communicationdespite Providing The Best Services, Many Small Practices Are Labeled ‘poor Quality’ Simply Because Of Low Visibility. Technology Has Broken Down This Artificial Divide Between Small And Larger Medical Practices. A High Quality Website Has Become The Single Most Important Way To Establish Your Credibility, Authority And Niche Online. Websites And Social Media Channels Provide An Easy To Access Free Platform For Showcasing Your Expertise To Any Targeted/ Segmented Population.a Website Becomes The Way People Remember And Recall Your Clinic. A Website Creates A Visual Brand For Your Medical Practice, Allowing Strong Recall Value Even Among People Who May Never Have Visited Your Clinic. With The Help Of A High Quality Medical Website, A Niche Specialty Clinic Can Achieve The Same Recognition As Many Large Super-specialty Hospitals.beyond Branding, The Practical Utilities Medical Practices Can Provide The Patients Via Their Websites Are Plenty. Appointment Scheduling And Lab Reports Can Easily Be Accessed Via Medical Websites. Interactive Patient Communication Widgets And Electronic Health Records Can Add An Entirely New Dimension To The Concept Of Medical Websites. To Know How A Website Can Transform Your Medical Practice, Kindly Write You Can Also Visit Www.websitesfordoctors.in

Muljibhai Patel Urological Hospital International Honours For Dr. Mahesh Desai Of Mpuh Nadiad It Is A Matter Of Great Pride Not Just For The Muljibhai Patel Urological Hospital (mpuh), Nadiad, But The Country As A Whole, And The Indian Urology In Particular, That Dr. Mahesh Desai, Ms, Frcs (london), Frcs (edinburgh), Medical Director And Managing Trustee Of Mpuh, Has Been Elected As The ‘president-elect’ Of The Endourological Society Inc. At The World Congress Of Endourology (wce) Held At Kyoto, Japan During November 30 To December 3, 2011. During The Wce2011 At Kyoto, An Mpuh Doctor Won Two Prizes – 1st Prize For The Best Video “micro Percutaneous Nephrolithotomy: The Initial Feasibility Study”, And The 2nd Prize For The Best Essay “staghorn Morphometry: A New Tool For Clinical Classification And Prediction Model For Pcnl Monotherapy.” At The Initiative And Direction Of Dr. Mahesh Desai, Mpuh Had Successfully Organized The 12th World Video Urology Congress 2000 At Goa, And The 22nd World Congress On Endourology 2004 At Mumbai. It May Be Recalled, In October This Year, Dr. Mahesh Desai Had Become The First Indian To Assume The Office Of The President Of The Société Internationale D'urologie (siu) At The Siu World Congress Held At Berlin, Germany. It Is Unprecedented That Dr. Desai Is Perhaps The Only Person To Hold Both These Prestigious Positions Simultaneously Or Separately. The Other Positions That Dr Desai Has Held Include President, Urological Society Of India (2006-2007); Chairman, Sub-specialties, Society International D’urologie (siu) ( 2004-2009); Chairman, Scientific Committee, Endourology Society Inc. (2007 - Present); President, Asian Society Of Endourology (2008 - Present); Chairman, Endourology Education Training Site Committee Of Endourology Society Inc. (2008 - 2011); Member, International Committee Of American Urological Association (2008 - 2011). News Has Also Just Come In That Dr. Mahesh Desai Has Been Selected For The Prestigious ‘st. Paul’s Medal 2012’ By The British Association Of Urological Surgeons (baus). It Is Awarded To “distinguished Colleagues From Overseas Whose Contributions To The Association In Particular, Or To Urology In General, Baus Council Particularly Wishes To Appreciate And Honour.” Since The Inception Of This Medal In 1989, Dr. Mahesh Desai Is Only The Second Indian After Dr. Dara K Karanjavala (1993), To Be Honoured With This International Recognition. Www.mpuh.org