Practicing Medicine In The Private Sector Is A Very Tough Proposition. It’s Not Enough To Be A Very Good Doctor. You Should Be Known To Be A Very Good Doctor. It’s Not Enough To Provide All The Latest Treatment Options And Services. Everyone Should Know (or Be Able To Find Out Easily) All The Services Provided At Your Clinic/ Hospital.traditional Healthcare Communication Meant Word-of-mouth Publicitytraditionally, Physicians And Medical Practices Have Relied On Word-of-mouth Publicity To Establish Themselves. A Patient Who Has Undergone An Event-free Angiography At The Local Cardiac Care Center Would Then Tell Five Others About His/her Wonderful Experience. So Now Five More People Know About The Latest Angiography Services At That Cardiac Center. Hopefully, This Positive Review Continues In A Geometric Progression As More And More People Visit The Medical Center. But Is That Enough? What About The High Tech Cardiac Catheterization And Latest Stenting Services Also Available At That Center? There Would Be Hundreds Of Bits Of Positive Details About Your Hospital Most Patients Don’t Even Get To Know Of. Hoping That All Visitors To A Medical Center Realize All Its Plus Points And Then Remember To Pass These Plus Points To Others Is So Optimistic, It’s Foolish. Thus Word-of-mouth Publicity Serves A Very Limited Role In Evangelizing Any Healthcare Services.challenges In Healthcare Communicationmedical Practices Can No Longer Rely Only On Word-of-mouth To Inform The World About Their Existence. But They Also Face A Big Handicap. They Need To Make Themselves And Their Quality Services Known Without Resorting To Overt Advertising. Clinics And Smaller Hospitals Face A Specially Forbidding Challenge In Breaking Through This Glass Ceiling Of ‘perceived Quality’. Sheer Size Has Allowed Larger Hospitals To Carry An Aura Of Quality, Irrespective Of The Services They Provide. In Contrast, Many Clinics Which Provide Top-of-the-line Services Are Just Not Accorded Due Respect Or Simply Remain Unknown.medical Websites In Healthcare Communicationdespite Providing The Best Services, Many Small Practices Are Labeled ‘poor Quality’ Simply Because Of Low Visibility. Technology Has Broken Down This Artificial Divide Between Small And Larger Medical Practices. A High Quality Website Has Become The Single Most Important Way To Establish Your Credibility, Authority And Niche Online. Websites And Social Media Channels Provide An Easy To Access Free Platform For Showcasing Your Expertise To Any Targeted/ Segmented Population.a Website Becomes The Way People Remember And Recall Your Clinic. A Website Creates A Visual Brand For Your Medical Practice, Allowing Strong Recall Value Even Among People Who May Never Have Visited Your Clinic. With The Help Of A High Quality Medical Website, A Niche Specialty Clinic Can Achieve The Same Recognition As Many Large Super-specialty Hospitals.beyond Branding, The Practical Utilities Medical Practices Can Provide The Patients Via Their Websites Are Plenty. Appointment Scheduling And Lab Reports Can Easily Be Accessed Via Medical Websites. Interactive Patient Communication Widgets And Electronic Health Records Can Add An Entirely New Dimension To The Concept Of Medical Websites. To Know How A Website Can Transform Your Medical Practice, Kindly Write You Can Also Visit Www.websitesfordoctors.in

Primary Cartilage Tympanoplasty: Our Technique And Results.(dr Mubarak Khan,pune) Am J Otolaryngol. 2010 Sep 9. [epub Ahead Of Print]primary Cartilage Tympanoplasty: Our Technique And Results.khan Mm, Parab Sr.abstractcartilage Has Shown To Be A Promising Graft Material To Close Tympanic Membrane Perforations. However, Due To Its Rigid Quality, Doubts Are Raised Regarding Its Sound Conduction Properties. It Has Been Suggested That Acoustic Benefit May Be Obtained By Thinning The Cartilage. We Describe Our Innovative Method For Harvesting Tragal Cartilage From The Same Endaural Incision And Also Describe Preparation Of The Graft By Slicing It. We Present Our 3-year Experience Of Shield Cartilage Type 1 Tympanoplasty Using Sliced Tragal Cartilage-perichondrium Composite Graft.aim: The Aim Of This Study Was To Prove The Success Rate Of Our Technique Of Shield Cartilage Tympanoplasty Using Sliced Tragal Cartilage Graft In Terms Of Functional And Anatomic Results.study Design: Retrospective Analysis Of Type 1 Cartilage Tympanoplasties Using Sliced Tragal Cartilage Was Carried Out In Mimer Medical College And Sushrut Ent Hospital During May 2005 To January 2008 With A Minimum Follow-up Of 2 Years.method And Materials: A Total Of 223 Ears Were Operated By Our Technique.results: The Overall Success Rate Of Our Technique Was 98.20% In Terms Of Perforation Closure And Air Bone Gap Closure Within 7.06 ± 3.39 Db. The Success Rates In The Various Age Group Are As Follows: 11 To 20 Years, 97.67%; 21 To 40 Years, 99.12%; And 41 To 60 Years, 96.96%.conclusion: Our Technique Of Type 1 Cartilage Tympanoplasty Achieves Good Anatomic And Functional Results.

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