EFFECTIVE PROMOTION: DR SHRINIWAS KASHALIKAR

We are surrounded by the individualistic and petty; advertisements, propaganda, publicity, promotion and marketing; of products and services. These range; from daily utilities to tempting luxuries. Sometimes they are crude and sometimes subtle. Sometimes they are overt and sometimes disguised. Overall; they are so impressive and captivating; that everyone fancies; advertising his/her products and services.

Due to this competition; there is perceptible diffidence, disturbance, stress and fear of being extinct; in the minds of the well meaning; well wishers of the world!!

In this context; we have to ask ourselves; “If two students compete to reach the examination hall first; and if one “succeeds” in reaching before the other; then; is it success”?

No! Success is excelling in the examination!

Similarly; the individualistic and petty advertisements, propaganda, publicity, promotion and marketing of products and services; can “succeed” in “impressing” and even “captivating” customers; faster than the relatively unimpressive phenomena; such as; NAMA; and relatively unconvincing and unglamorous activities; such as NAMASMARAN!

But how do they fare in the examination; of blossoming; the customers? Do they “succeed”?

No!

The chaos, clamor and crimes in personal, family, social and international life; explicitly show; that they fail miserably.
Practice of NAMASMARAN on the other hand; even though slow to impress and captivate the customers; world over; actually recuperates, rejuvenates, revitalizes, blossoms and elevates them from petty subjectivity; to magnanimous objectivity. It acts as a perennial source of vigor for the individual and global blossoming and ensures permanent buoyancy and satisfaction!
This is “success”! This is victory!

Hence; those of us, who have genuine concern for their own; as well as the global welfare; need not fear or get disturbed; by the individualistic and petty advertisements, propaganda, publicity, promotion and marketing of products and services! They only have to hold on steadfastly; to NAMASMARAN; and victoriously share; its pivotal and benevolent role in life; with others!